Website marketing has been used by large companies and corporations as part of their marketing strategy. Some small businesses are also exploring the potential of websites. Developing and maintaining a website is not just a simple thing. You need to consider the design, the features, and a lot of things. Here are our seven tips for creating an amazing business website:
Avoid too much clutter
Consumers want to be comfortable with your website. It should always look organized and minimal. Avoid putting a lot of things on your website that is not even necessary. Too much information on the web page may overload the mind of consumers.
Make it responsive
Consumers always want something instant. Your website should load efficiently. According to a study, more than half of users leave websites that load longer than three seconds. Moreover, in a survey conducted by SOASTA, 88% of users see a business negatively if its website takes too long to load.
Optimize for mobile use
90% of consumers now use their smartphones to search for products they want to buy. As a matter of fact, mobile searches outnumbered desktop searches. In developing your website, make sure it is optimized for mobile use. Based on a study, 40% of consumers leave a mobile website that is not responsive.
Use simple domain
Do not make it hard for consumers to locate you. In choosing a domain name, use your company’s name. Do not add extra characters that will complicate things.
Work on the navigation
According to Weebly, website developers should limit their navigation menus. Only display the tabs that are essential and are needed by your consumers. It is also important to clearly label the tabs. As much as possible, use terms that easy to understand.
Accuracy adds credibility to your business. Avoid simple errors in spelling, grammar, dates, and other important data on your website. Consumers are turned off with erroneous websites.
Update your consumers
An amazing website always offers something new to its customers. Make sure you update your website with new contents.
We hope these tips help you make your website amazing and incredible.