According to the Australian Bureau of Statistics, 20% of medium-sized businesses still do not have websites. Experts suggest that every business should have a website. Why? In this modern era, people are online. They go to the internet to search for products and services. It is important that businesses should build their online presence. Here are five reasons why businesses should have a website:
Build online presence
In this modern era, everyone is online. They search the web to look for goods and service providers. It is important for businesses to level up and build their online presence. The first important step is to build their own website. But it does not stop in just creating a website. Businesses should invest in search engine optimization in order for their website to rank first in search engine results.
Having a website adds credibility to your company. People expect reliable companies to have their own corporate websites. If you do not have a website, consumers might be asking you: “Are you a startup” Are you worthy to invest with?” and we want to avoid these things.
Accessible for customer
Your store opens for a specific business hour. On the other hand, online allows you to be available 24/7. Websites are usually composed of your business’ products and services, rates, your promos, etc. It also has your contact details – telephone and email address. They do not have to wait for the day. They can access you even at night, 24/7.
Building your online presence is an effective way of expanding your business. Through website marketing and search engine optimization, you can increase your traffic to your website, promote more conversion, and generates sales and revenue.
Apart from the fact that websites make your business be available for consumers 24/7, it also improves your customer engagement. If you run a website, of course, you have to make sure you update it with content that your customers can relate. Websites have stories about the people, for the people.
We hope this article helps you decide whether to start a website or not.