Online Marketing for a Small Business

Wouldn’t you like to show off the unique features of your business without being judged on its size? One way to accomplish that goal is to use terminology that invites traffic to your store’s website, Facebook page, and posted blogs. Focus on one certain product or service out of the many offered by your business. Sprinkle key phrases and graphics using seo Brisbane consumers typically use in inquiries.

Also known as online advertising and internet marketing, online marketing presents a company’s name and/or brand to the public by way of the internet. It’s not a new technique. It is a tried and true way to increase recognition without using a hard sell. Think about the jingles and swift scenes you’ve heard or seen over the years. Sometimes just one musical note or picture brings a certain brand to mind. It is amazing how much impact a subtle message has without a person being aware of its lingering presence.

The subtle design does have its drawbacks. Small business owners and managers tend to seek out more expensive, elaborate ways to advertise and completely forget about this affordable method of reaching millions of people daily. Social media is just one example of the simplicity of marketing Brisbane. Not only does your message reach locals, it’s visible to many areas! Distant consumers may search out your site and let local friends, business associates, and relatives know about your services, special offers, and benefits.

An important question to ask is if you are taking advantage of online advertising benefits. Both large and small businesses are eligible for this tool, with small businesses profiting from less competition on a local level. A common reason for ignoring this opportunity is the opinion that actual or potential customers really don’t care if a business has an online presence or not. Oddly enough, these are often the same entrepreneurs who wonder why they’re unable to locate sufficient online information about another local business.

Quality improves when marketing professionals and company representatives make a plan that encourages the public to research a business further. Short local online campaigns meet that objective. Tools help plan, initialise and measure the project from start to finish. Track data with automated marketing solutions and determine if adjustments are needed in any area. The positive results from this type of advertising campaign show why it deserves to be an essential priority in any business budget.

6 Web Design Trends to Watch Out For in 2018

The design of your website is very important. It offers a business impression to your customers. If it looks trash, consumers will leave your website and will think of your business as unreliable. In 2017, minimal, sleek, and professional-looking websites are trendy. In 2018, here are the top six web design trends to watch out for:


Unique typography

Before, website designers do not give typography any importance. As long as the words are readable, it’s good. But today, typography is also seen as an important element in a business’ authenticity and individuality. That’s why some businesses even spend money to develop their own fonts. In 2018, the goal is to use unique and expressive typography.

Scroll-triggered animation

Actually, animations are discouraged in website development. They make your website less responsive. Moreover, they can be very annoying to most consumers. But in 2018, scroll-triggered animations will dominate the pages. They do not consume too much data to download on a device. They only move when they are being displayed.



A minimalist website is a still a thing in 2018. Consumers hate “too much” in their view. As much as possible, websites should be organized, have fewer tabs, and have a flat design. Minimalism also increases the responsiveness of your website. It does not require a huge amount of data to load.



One of the major roles of websites is to reach customers instantly. As a way of making communication more convenient, web developers are starting to integrate chatbots that provide consumers an opportunity to connect with the business instantly.

Virtual reality

In social media, 90% of content is videos. On the other hand, websites do not post videos as much because it makes pages load very slowly. But in 2018, we expect to see more video content, especially virtual reality videos. There will be 360 videos, video mapping, and interactive videos.


Web apps

More businesses are also making applications available on their website. It offers a diversity of services and convenience for consumers who do not want to open multiple tabs just to use multiple services.

7 Tips for Creating an Amazing Business Website

Website marketing has been used by large companies and corporations as part of their marketing strategy. Some small businesses are also exploring the potential of websites. Developing and maintaining a website is not just a simple thing. You need to consider the design, the features, and a lot of things. Here are our seven tips for creating an amazing business website:


Avoid too much clutter

Consumers want to be comfortable with your website. It should always look organized and minimal. Avoid putting a lot of things on your website that is not even necessary. Too much information on the web page may overload the mind of consumers.


Make it responsive

Consumers always want something instant. Your website should load efficiently. According to a study, more than half of users leave websites that load longer than three seconds. Moreover, in a survey conducted by SOASTA, 88% of users see a business negatively if its website takes too long to load.


Optimize for mobile use

90% of consumers now use their smartphones to search for products they want to buy. As a matter of fact, mobile searches outnumbered desktop searches. In developing your website, make sure it is optimized for mobile use. Based on a study, 40% of consumers leave a mobile website that is not responsive.

Use simple domain

Do not make it hard for consumers to locate you. In choosing a domain name, use your company’s name. Do not add extra characters that will complicate things.


Work on the navigation

According to Weebly, website developers should limit their navigation menus. Only display the tabs that are essential and are needed by your consumers. It is also important to clearly label the tabs. As much as possible, use terms that easy to understand.


Value accuracy

Accuracy adds credibility to your business. Avoid simple errors in spelling, grammar, dates, and other important data on your website. Consumers are turned off with erroneous websites.


Update your consumers

An amazing website always offers something new to its customers. Make sure you update your website with new contents.


We hope these tips help you make your website amazing and incredible.

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5 Reasons Why Your Business Should Have A Website

According to the Australian Bureau of Statistics, 20% of medium-sized businesses still do not have websites. Experts suggest that every business should have a website. Why? In this modern era, people are online. They go to the internet to search for products and services. It is important that businesses should build their online presence. Here are five reasons why businesses should have a website:


Build online presence

In this modern era, everyone is online. They search the web to look for goods and service providers. It is important for businesses to level up and build their online presence. The first important step is to build their own website. But it does not stop in just creating a website. Businesses should invest in search engine optimization in order for their website to rank first in search engine results.


Adds credibility

Having a website adds credibility to your company. People expect reliable companies to have their own corporate websites. If you do not have a website, consumers might be asking you: “Are you a startup” Are you worthy to invest with?” and we want to avoid these things.


Accessible for customer

Your store opens for a specific business hour. On the other hand, online allows you to be available 24/7. Websites are usually composed of your business’ products and services, rates, your promos, etc. It also has your contact details – telephone and email address. They do not have to wait for the day. They can access you even at night, 24/7.


Effective marketing

Building your online presence is an effective way of expanding your business. Through website marketing and search engine optimization, you can increase your traffic to your website, promote more conversion, and generates sales and revenue.


Customer engagement

Apart from the fact that websites make your business be available for consumers 24/7, it also improves your customer engagement. If you run a website, of course, you have to make sure you update it with content that your customers can relate. Websites have stories about the people, for the people.


We hope this article helps you decide whether to start a website or not.